Richlance team collaborating in a modern office.

Richlance Group

About Richlance

Rides, delivery, shopping, travel, and local services

RICHLANCE

What Richlance is

Richlance is a multi-service app from Richlance Group. Customers can book rides, order food and groceries, shop, pay bills, send parcels, arrange travel, hire vehicles, and book local service pros, based on what is live in their city.

Mission, Vision & Core Values

Our Mission

To connect people and businesses to everyday services through one app, with clear processes and reliable support.

Our Vision

To expand dependable access to rides, commerce, payments, and local services across Africa.

Our Core Values

What guides every product, partnership, and interaction at Richlance.

  1. Customer First

    We design for clear pricing, useful status updates, and support when something goes wrong.

  2. Innovation

    We improve the product based on partner and customer feedback and operational needs.

  3. Trust & Integrity

    We operate with honesty, transparency, accountability, and respect in every interaction.

  4. Excellence

    We are committed to high standards, continuous improvement, and delivering quality in everything we do.

  5. Convenience

    We group related services in one app so users do not need a separate tool for every errand.

  6. Partnership

    We work with merchants, drivers, delivery partners, and service pros who fulfil orders on the platform.

  7. Inclusivity

    We believe technology should be accessible to everyone, regardless of background or location.

  8. Community

    We build meaningful connections and contribute to stronger, more connected communities.

Leadership

Meet our Team

Leadership across Richlance Group guiding strategy, operations, technology, marketing, and customer experience.

  • Portrait of Mr. Faithful Samuel, Founder and CEO.

    Mr. Faithful Samuel

    Founder & Chairman / CEO

    Software developer and technology-driven entrepreneur. He sets Richlance Group's strategic vision with a focus on innovation, digital transformation, excellence, integrity, teamwork, and people development.

  • Engr. Susan Chikezie

    Chief Operating Officer (COO)/Co-Founder Richlance Wellness & Health Limited

    Chemical engineer and entrepreneur with a passion for science, innovation, and sustainable business. She turns strategy into organized operations, measurable results, and long-term growth.

  • Mrs. Pauline Inenemoh

    Chief Marketing Director

    Over 15 years in strategic marketing, business development, and channel partnerships across Nigeria, West Africa, and the United States, including leadership roles at Hewlett-Packard (HP).

  • Mr. Mishael Akpabio

    Chief Technology Officer (CTO)

    Certified software developer and network engineer with 13+ years in enterprise technology, IT consulting, and digital transformation. He leads scalable, secure, business-focused technology for Richlance Group.

  • Mr. Nathan Afahaeke

    Head of Operations & Human Resources

    Management professional experienced in operations, human capital, and organizational development. He aligns people and processes with business goals and uses technology to improve productivity.

  • Mrs. Victoria Ekpenyong

    Customer Support Manager

    Brings experience in customer service and leadership from financial services and U.S. public-sector operations. MBA in Strategy and Leadership. She strengthens service delivery and a customer-first culture at Richlance.

Ready to experience Richlance?

Book on the web or download the Super App. Same account, your choice.